Marketing Persona explores how individuals express themselves naturally. Often we take on fake voices, which results in disconnection.

The project translates personal communication patterns into a data landscape. Through a combination of participatory drawing, structured prompts, and computational analysis using large language models and color mapping systems, individual inputs are transformed into measurable dimensions.

Each expression is analyzed along continuous spectra: who is being addressed — from individual to collective; how time is framed — from past to future; whether communication leans toward emotion or logic; and how language unfolds — from active to passive dynamics. These dimensions are not rigid categories but gradients that reveal structural tendencies.

The computed scores are plotted into a spatial composition, resulting in a visual profile that makes communication patterns perceptible. Each visitor receives a live-printed, high-resolution A3 poster — a data portrait of their communicative structure.
Rather than prescribing how one should speak, Marketing Persona makes visible how one already does. It transforms language into form, revealing the architecture beneath expression and inviting conscious refinement.