UNLINEAR
How
Simple ≠ Easy.
A strong, clear story that can be felt does not come from a marketing message. It has to be built from data, and it has to capture the core of a company's sustainability strategy.
We created experiences that have the vibe of an art installation breaking with the common.
Circular economy, made tangible.
Why
Circular economy is hard to grasp. It has many stories. The more complex a company and its processes, the more stories there are.
At the same time, we know this: people feel more confident once they have understood something. They decide on that basis, what they buy and whom they stay loyal to.
UNLINEAR makes these complex stories graspable. Not only to read, but to see, to move through and to touch.
How
Simple ≠ Easy.
A strong, clear story that can be felt does not come from a marketing message. It has to be built from data, and it has to capture the core of a company's sustainability strategy.
We created experiences that have the vibe of an art installation breaking with the common.
Plansee: A story of resilience
In the 1970s, Plansee took a courageous step. It was one of the very first companies to free itself completely from Chinese tungsten through recycling. It was a geopolitical decision and a decision about supply chain security. Above all, it took courage.
The consequence was leadership. Plansee became a pioneer in sustainable metal sourcing and built complete circular loops, bringing its own material back through its subsidiary Stadler.
UNLINEAR tells this connection between supply chain security and sustainability. Visitors power the experience with their own bodies on the bike. Tungsten gets a human form and creates connection with the person powering it. In VR they experience the recycling effect and wish for more.
Feedback: "We are very curious what people will say. This is indeed something the industry has never seen before."
hollu: Unexplaining
hollu has led the way on sustainability for years, always ahead and a strong advocate of the SDGs. Here too there were many stories. Often they did not resonate with customers, because those customers were not driven by sustainability the way hollu's leadership is.
So we turned the perspective around and started from the customer. We broke the story down to something that gets under the skin using a tactile box. To satify the logical brain too, we print a receipt (from an original bon printer to get the hotel vibes) calculating indiviudally what the customer saves when she*he washes with the hollu system. The benefit is immediate, and so clear that you don't forget it.
In use
UNLINEAR is in use at trade fairs, employer branding events and employee events.
hollu brings the tactile boxes to its large employee event in Villach. Plansee is rethinking its trade fair presence, with a calendar of where UNLINEAR will be deployed. On 22 October 2026, the full UNLINEAR setup will be presented at the CSR Day in Alpbach
Partners
UNLINEAR is developed by Dataskin (Dr. Lisa Lechner) and funded by the Land Tirol innovation funding programme.
Cooperation partners: Plansee Group, hollu Systemhygiene, Mediasquad.
4. Plansee: A story of resilience
In the 1970s, Plansee took a courageous step. It was one of the very first companies to free itself completely from Chinese tungsten through recycling. It was a geopolitical decision and a decision about supply chain security. Above all, it took courage.
The consequence was leadership. Plansee became a pioneer in sustainable metal sourcing and built complete circular loops, bringing its own material back through its subsidiary Stadler.
UNLINEAR tells this connection between supply chain security and sustainability. Visitors power the experience with their own bodies on the bike. Tungsten gets a human form and creates connection with the person powering it. In VR they experience the recycling effect and wish for more.
Feedback: "We are very curious what people will say. This is indeed something the industry has never seen before."
hollu: Unexplaining
hollu has led the way on sustainability for years, always ahead and a strong advocate of the SDGs. Here too there were many stories. Often they did not resonate with customers, because those customers were not driven by sustainability the way hollu's leadership is.
So we turned the perspective around and started from the customer. We broke the story down to something that gets under the skin using a tactile box. To satify the logical brain too, we print a receipt (from an original bon printer to get the hotel vibes) calculating indiviudally what the customer saves when she*he washes with the hollu system. The benefit is immediate, and so clear that you don't forget it.
hollu: Unexplaining
hollu has led the way on sustainability for years, always ahead and a strong advocate of the SDGs. Here too there were many stories. Often they did not resonate with customers, because those customers were not driven by sustainability the way hollu's leadership is.
So we turned the perspective around and started from the customer. We broke the story down to something that gets under the skin using a tactile box. To satify the logical brain too, we print a receipt (from an original bon printer to get the hotel vibes) calculating indiviudally what the customer saves when she*he washes with the hollu system. The benefit is immediate, and so clear that you don't forget it.
In use
UNLINEAR is in use at trade fairs, employer branding events and employee events.
hollu brings the tactile boxes to its large employee event in Villach. Plansee is rethinking its trade fair presence, with a calendar of where UNLINEAR will be deployed. On 22 October 2026, the full UNLINEAR setup will be presented at the CSR Day in Alpbach
Partners
UNLINEAR is developed by Dataskin (Dr. Lisa Lechner) and funded by the Land Tirol innovation funding programme.
Cooperation partners: Plansee Group, hollu Systemhygiene, Mediasquad.
In use
UNLINEAR is in use at trade fairs, employer branding events and employee events.
hollu brings the tactile boxes to its large employee event in Villach. Plansee is rethinking its trade fair presence, with a calendar of where UNLINEAR will be deployed. On 22 October 2026, the full UNLINEAR setup will be presented at the CSR Day in Alpbach
Partners
UNLINEAR is developed by Dataskin (Dr. Lisa Lechner) and funded by the Land Tirol innovation funding programme.
Cooperation partners: Plansee Group, hollu Systemhygiene, Mediasquad.
Circular economy, made tangible.
Why
Circular economy is hard to grasp. It has many stories. The more complex a company and its processes, the more stories there are.
At the same time, we know this: people feel more confident once they have understood something. They decide on that basis, what they buy and whom they stay loyal to.
UNLINEAR makes these complex stories graspable. Not only to read, but to see, to move through and to touch.